Is Visa Charging Me For Lack of Integrity?
Honor, truth, veracity – integrity embodies all of these, but now Integrity also means an extra $0.10 for Visa transactions on debit or prepaid cards that don’t meet certain Custom Payment Service (CPS) qualification criteria.
How to Avoid the Fee
There are a few ways to avoid the fee. For CNP merchants, avoiding them could be a bit trickier than for POS merchants, but here are the basic guidelines:
- Always authorize and settle for the same amount
- Always obtain an exact AVS match – in some cases, requiring an exact match can erode overall conversion and lifetime value to the point that it’s not worth saving the $0.10 fee, so this would need to be evaluated on a merchant by merchant basis, or perhaps by affiliate or other marketing channel
- Ensure your processor is submitting the correct indicators and MCC with your transactions
Again, it’s important to remember that this fee only applies to debit or prepaid cards, regulated or non-regulated. Each merchant’s file will be different and best practices may need to be tweaked by merchant, transactional division, source of orders, product line, BIN, or more. For questions on how to best implement this for your specific business, contact us.