Braintree Acquired by eBay to Expand PayPal’s Mobile Marketshare

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Braintree Acquired by eBay to Expand PayPal’s Mobile Marketshare

In a move to expand PayPal’s mobile payments position in the marketplace, PayPal owner eBay has acquired payments gateway Braintree for $800M, announced today.  In addition to being a payments gateway, Braintree also owns mobile payments solution Venmo, which it acquired last year.  Venmo allows users to pay each other via text messaging, among other things.  As an increasing number of consumers are transacting on mobile devices and with merchants looking to capitalize in omnichannel marketing, this is a very interesting acquisition to watch.  eBay expects the deal to close in the fourth quarter of this year.

 

 

By | 2013-09-27T16:19:08+00:00 September 27th, 2013|Categories: Blog Post|Tags: , , |0 Comments

About the Author:

Melanie Stout began her career at Synapse Group nearly 20 years ago, blazing the trail for continuous service magazine subscriptions. After Synapse Group, she successfully built and launched the first direct-to-consumer recurring revenue stream at WebMD.com. Prior to PLC, Melanie was Vice President of Marketing and Communications for a SaaS-based healthcare IT company. She has combined her knowledge of the subscription economy with B2C, B2B, and B2P marketing, to help companies of all sizes increase conversions, improve retention, and reduce operating costs. Melanie has participated as a panelist at the CNP Expo and as a moderator at the Subscription Insider event, Mastering Payment Processing for Recurring Revenue.